This week, fashion label & Other Stories unveiled a headline-grabbing lingerie campaign that hadn't been anywhere near an airbrushing tool. Featuring models with underarm hair, tattoos and scars, the campaign went viral almost instantly, being labelled as everything from “kickass” to “brave” in the global media. Starring a blogger, a cellist and a copywriter showcasing its collection of unfussy lacy bras, underwear and bodies, the 'For Women, By Women' campaign appears to have struck a chord with women all over.
