On May 10, the brand will launch its annual social media campaign resulting in donating 100,000 pairs of shoes to disadvantaged children in 10 countries. All you have to do to take part is publish a public photo on Instagram of either your own TOMS shoes or your bare feet accompanied by the hashtag #withoutshoes. May is Skin Cancer Awareness Month, and to help the cause, J. Crew is partnering with Melanoma Research Alliance and The Skin Cancer Foundation, donating a portion of the sale price of every J.Crew swimsuit sold to each organization throughout the month.
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Charitable fashion initiatives for May