Blame it on the unpredictable seasonal weather, the consequences of social media or the varying needs of the modern day customer, but the truth is that the traditional cycle of catwalk shows and campaigns is gradually being infiltrated with alternative and innovative strategies for engaging with consumers. Fashion shows were once the prerogative of the privileged few — but not anymore. Tom Ford kicked off New York Fashion Week this week with an intimate star-studded dinner that also served as his Spring/Summer 2017 collection, streamed live on his website and immediately available for purchase.
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Livestreaming, virtual reality and fairgrounds: fashion gets innovative for fall