German fashion house Hugo Boss is planning to abandon the luxury market and go back to is roots of selling premium men's clothing, its chief executive told Handelsblatt. “The effort to make in-roads in the luxury market didn't prove to be particularly helpful for our business,” Mark Langer was quoted as saying on Tuesday in his first interview since taking over at Hugo Boss. Former boss Claus-Dietrich Lahrs had taken the German label more upmarket as the luxury market boomed, opening more than 400 stores worldwide and putting a bigger focus on womenswear.
Here is the original post:
Hugo Boss CEO says wants to abandon luxury segment: Handelsblatt