Adidas will open a new factory near Atlanta in 2017 largely operated by robots, part of a drive to shift production closer to customers and counter rising wages in Asia and lengthy shipping times. The sportswear company has already started work at a similar factory in the southern German town of Ansbach. Founded by German cobbler Adi Dassler in 1949, Adidas had closed all but one of its 10 shoe factories in Germany by 1993 as it shifted most production from Europe to lower-cost Asia, particularly China and Vietnam.
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Adidas to open shoe factory in Atlanta in 2017