By Astrid Wendlandt PARIS (Reuters) – When LVMH hired former Apple music executive Ian Rogers to craft a digital strategy, investors may have hoped for some quick results. Almost a year later, aside from drafting in more digitally-savvy people and taking part in a technology start-up fair, his impact on the world's biggest luxury goods group has yet to become visible. Changing mentalities and priorities at LVMH takes time, according to sources close to the 78 billion euro ($88 billion)group controlled by France's richest man, Bernard Arnault.
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LVMH’s digital drive takes time despite Apple hire