By Olga Sichkar and Jack Stubbs MOSCOW (Reuters) – Framed by Swarovski crystal figurines and crocodile skin-clad smart phones, sales promotions at Moscow's exclusive TsUM department store are being publicized in two languages: Russian, of course, and now Chinese. The bi-lingual signs, promising to match the prices of all luxury goods with those on sale in Milan, are part of a push by store operator Mercury to encourage high-spending Chinese visitors to shop in TsUM'S neo-Gothic store, rather than the boutiques of the Italian fashion capital. Luxury retailers have fared better than many mass-market brands during Russia's economic crisis but they still need foreign shoppers to compensate for falling spending by local consumers.
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Russia’s luxury flagship store turns to Chinese spenders