Tag: boss
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Hugo Boss cuts brands to return to growth by 2018
The new chief executive of Hugo Boss said he expects to return the struggling German fashion house to growth in 2018, announcing plans to simplify its brand portfolio and adjust prices in a bid to appeal to younger customers. Mark Langer, the former finance chief who was appointed CEO in May, said the company will…
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Boss entrusts Inez & Vinoodh with Spring-Summer 2016 campaign
The Boss clothing brand has unveiled the first photos of its Spring-Summer 2016 ad campaign, which is centered around nature and architecture. The campaign has been photographed by the Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin. As with previous Boss campaigns, the duo Inez & Vinoodh has been chosen to immortalize the spirit…