Tag: jumia
-
Landing with a bump? Germany’s Rocket falls back to earth
By Emma Thomasson and Chijioke Ohuocha BERLIN/LAGOS (Reuters) – When German e-commerce investor Rocket Internet launched Jumia in 2012 as a would-be African Amazon, it was optimistic that a rapidly expanding middle class would quickly shift from street markets to shopping online. Four years on, falling sales for sites like Jumia and slower growth from…