Tag: korean-wave
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Chinese shoppers in South Korea shun luxury for local brands
By Minwoo Park and Joyce Lee SEOUL (Reuters) – Chinese visitors to South Korea are buying less from global luxury mainstays like Louis Vuitton and Chanel in favor of cheaper homegrown brands, as young, independent travelers make up a bigger share of tourists. Lured by the “Korean Wave” of culture exports, from soap operas and…