Tag: mayfair
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Elie Saab officially opens his London flagship store
Designer to the Hollywood elite, Elie Saab has chosen an 18th century townhouse in the heart of Mayfair for his third European standalone store.
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Livestreaming, virtual reality and fairgrounds: fashion gets innovative for fall
Blame it on the unpredictable seasonal weather, the consequences of social media or the varying needs of the modern day customer, but the truth is that the traditional cycle of catwalk shows and campaigns is gradually being infiltrated with alternative and innovative strategies for engaging with consumers. Fashion shows were once the prerogative of the…