Tag: will-become
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H&M nabs M.I.A. for 1,000 ton recycling campaign
As World Recycling Week becons in April, fashion retailer H&M is joining forces with singer-songwriter M.I.A. for the latest round of its recycling initiative. The clothing giant launched a Garment Collecting program in 2013 and, for 2016, is targeting the agglomeration of 1,000 tonnes of clothes, with an M.I.A. music video to generate enthusiasm for…