Tag: world-recycle

  • M.I.A.’s H&M video makes global debut

    To kickstart the campaign, M.I.A. and H&M have collaborated on a song — “Reware it,” complete with video, released on Monday, starring not just the rapper, but a host of other social influencers from actress Yao Chen to model, Moffy. “World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting…

  • H&M nabs M.I.A. for 1,000 ton recycling campaign

    As World Recycling Week becons in April, fashion retailer H&M is joining forces with singer-songwriter M.I.A. for the latest round of its recycling initiative. The clothing giant launched a Garment Collecting program in 2013 and, for 2016, is targeting the agglomeration of 1,000 tonnes of clothes, with an M.I.A. music video to generate enthusiasm for…