Thai-American designer Thakoon Panichgul stormed back into New York Fashion Week after a season out to embrace “see-now, buy-now,” offering a fall/winter collection available to purchase instantly. Eschewing the official spring/summer 2017 season, the label instead offered high-end customers clothes for fall/winter 2016 and with cooler temperatures around the corner he is confident it will pay off. “If I wanted to I could dream and show feathers all the time but that's not what the customer wants,” said the Thai-born, American-raised designer who is beloved by New York's smart women.
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Thakoon hits up NY Fashion with see-now, buy-now