Tokyo may be the style capital of Asia, but with South Korea and China snapping at its heels and Japan's most iconic brands rooted in Europe, the city is being urged to haul its fashion week into the big leagues. Tokyo Fashion Week kicked off its spring/summer 2017 season showcase on Monday with six days of events intended to promote 50 brands, a mixture of the established and the new. Tokyo Fashion Week attracts only 50,000 visitors — just a quarter of the total number that attend New York's two annual fashion weeks, and also lagging behind London, Paris and Milan.
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Forget Paris, focus on Tokyo, Japan fashion told