It is the first time that a fashion week has been dedicated to the form, described by organisers as a blend of haute couture and ready-to-wear or pret-a-porter. In Paris, we celebrate high-end haute couture,” said Jacob Abrian, the head of the Dubai-based Arab Fashion Council (AFC). In Dubai and the Arab world, “we want to be innovative”, he said, with off-the-rack clothing that is tailored to haute couture standards and can be customised.
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Arab Fashion Week flaunts ‘ready couture’ in Dubai