As technology advances inexorably, the domination of wearables seems increasingly inevitable. With tech brands such as Fitbit and Jawbone straining to streamline and polish their products in order to reposition themselves as stylish accessories, several retail brands are also embracing the strategy of incorporating connected items into their collections. This week British clothing giant Topshop unveiled the winner of its 'Top Pitch' competition, a wearable tech bootcamp program aimed at encouraging entrepreneurs and gaining exposure for them in the fashion industry.
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Fashion update: the retailers getting on board with wearable tech