Fendi is celebrating its 90th anniversary with a “haute fourrure” fashion show in Rome. Almost a century later the house, now under the creative direction of Karl Lagerfeld, retains an entire internal studio dedicated to working with the controversial material. “An haute fourrure show in Rome is the best way to celebrate the 90th anniversary of Fendi to express our roots and our DNA while transmitting bold creativity and the unique expertise of fur,” said the brand's CEO Pietro Beccari.
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Fendi to mark 90th birthday with ‘haute fourrure’ fashion show