Riding high on the current popularity of sneakers, Hummel has announced the return of its Marathona model, an emblematic running shoe from the early 1980s, designed and produced in-house. From the adidas Gazelle or the Stan Smith, to the Coq Sportif Arthur Ashe, the Nike Cortez and the Reebok Freestyle, the iconic sneakers of the 1980s and 1990s are all making a comeback, proving a hit with the buying public.
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Hummel teams with Overkill to revive iconic 1980s Marathona sneakers