The rapper and designer has been unveiled as the star of the label's new fall campaign, alongside supermodel Joan Smalls. The house took to Instagram to announce the news, posting a black and white image of West and Smalls in a dramatic balletic pose. Smalls sports a pair of ruffled trousers and a cropped top, while West is captured in the ripped jeans and embellished jacket combination he debuted on the red carpet of the MET Ball back in May. The shot is accompanied by the caption 'The ♯BalmainArmy is back'.