Parfums Christian Dior has released a fresh campaign film for its star fragrance “J'Adore”, featuring its long-time Hollywood ambassador, US actress Charlize Theron. The 45-second clip, directed by iconic French photographer and filmmaker Jean-Baptiste Mondino and dubbed “The Absolute Femininity”, opens to a twilight scene of sun-parched plains in lightning storm, with Theron bathing in the rain while her voiceover murmurs the words: “I touch the rain…”. As the rain stops and sun rises in the next shot, Theron continues: “I look at the sun… and it says run”, mirroring her words with actions, setting off across the sun-soaked plains, dressed in a gold gown and drenched from the storm.
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Parfums Christian Dior unveils film for fresh ‘J’Adore’ campaign, starring actress Charlize Theron