Rag & Bone serial ‘Photo Project’ breaks with traditional seasonal campaigns

The ready-to-wear label is launching a serial photo-based advertising project that breaks with fashion's traditional pattern of campaigns. Rag & Bone will now be releasing a series of photos several times a year, showcasing the clothing and accessories consumers will see arriving in stores. A revolution is well and truly underway in the world of fashion.

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Rag & Bone serial ‘Photo Project’ breaks with traditional seasonal campaigns