Tag: clothing-giant
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Fashion update: the retailers getting on board with wearable tech
As technology advances inexorably, the domination of wearables seems increasingly inevitable. With tech brands such as Fitbit and Jawbone straining to streamline and polish their products in order to reposition themselves as stylish accessories, several retail brands are also embracing the strategy of incorporating connected items into their collections. This week British clothing giant Topshop…
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H&M scores success with designer collaborations
This past week the Scandinavian clothing chain revealed the latest fashion house lined up to design a collection for its customers. Hot on the heels of Balmain, Kenzo — headed by creative directors Carol Lim and Humberto Leon — will be the next label to design a selection of womenswear, menswear and accessories for the store,…
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H&M nabs M.I.A. for 1,000 ton recycling campaign
As World Recycling Week becons in April, fashion retailer H&M is joining forces with singer-songwriter M.I.A. for the latest round of its recycling initiative. The clothing giant launched a Garment Collecting program in 2013 and, for 2016, is targeting the agglomeration of 1,000 tonnes of clothes, with an M.I.A. music video to generate enthusiasm for…