Tag: diffusion-line
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Sonia Rykiel to close secondary line in restructuring move
French brand Sonia Rykiel has announced plans to close its Sonia by Sonia Rykiel diffusion line in a move aimed at repositioning its flagship brand. Sonia by Sonia Rykiel has four standalone stores and four corners in department stores, most of which will be shuttered by the end of 2017, reports WWD. The restructuring will…