Tag: myntra
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Flipkart’s fashion unit Myntra bets on artificial intelligence to drive growth
By Sankalp Phartiyal and Tanvi Mehta MUMBAI/BENGALURU (Reuters) – Fashion portal Myntra, part of India's top e-commerce group Flipkart, aims to use smart technology such as artificial intelligence to enhance consumer experience as it looks to drive growth and turn profitable in the next fiscal year. India's e-commerce market is forecast to grow to $188…