Tag: young-consumers
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Chiuri at Dior targets Millennials with eclectic wardrobe
By Astrid Wendlandt and Pascale Denis PARIS (Reuters) – Maria Grazia Chiuri, Dior's first woman designer, on Friday took the fashion brand in a new direction with a maiden eclectic collection aimed at connecting with young consumers and re-invigorating sales. Chiuri, who arrived at Dior in July after two decades at Valentino, put together in…