Following the success of her debut collection for Tommy Hilfiger, Gigi Hadid is once again collaborating with the fashion brand — and this time she's getting the general public involved. The label has launched a social media initiative captioned “Tommy x Gigi x You,” inviting Instagram and Twitter users to vote on their favorite pieces from the upcoming Spring/Summer 2017 collection. According to WWD, the pieces with the most votes will be selected to appear in a February 2017 fashion show, before going on sale immediately afterwards.
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Tommy Hilfiger and Gigi Hadid ask the Internet to vote for pieces in their upcoming collection